Why is my website not ranking on the Google Search Engine Results Page? Why has my website traffic reduced? Are these questions you hear from frustrated website owners? While website owners feel an immediate sting from the shock of their website disappearing and a sudden drop in website traffic, the good news is that damage control is not impossible. In fact, your SEO crisis management team can ensure your comeback with a bang.
Firstly, it is important to understand why the website has suddenly lost its charm.
Whatever the reason, there is nothing a good SEO agency can’t handle. So, let’s dig deeper into why your website lost its sheen and how to recover website traffic after a spam attack.
A spam attack on a website involves the distribution of irrelevant and bulk messages being sent to the website. It’s like an online ambush. The aim of a spam attack is to disrupt the normal functioning of the website, spread malware, and also steal information. Spam attacks are carried out manually by shady spammers who have a lot of free time or by automated bots.
Firstly, do not panic. Secondly, reach out to an experienced SEO crisis management team. Here’s what they will do:
The first thing your SEO agency will look into is search engine algorithm updates. Search engines frequently refine and enhance their algorithms to improve the overall user experience. However, these updates can drastically affect the website’s ranking and consequently result in a sudden drop in website traffic. If you suspect an algorithm update as the reason for the sudden drop in your website traffic then it is advisable to:
It is important to audit your backlinks. Google strongly dislikes unnatural or low-quality backlinks and may penalize websites that accumulate too many of them. Disavowing spammy backlinks is a method of informing Google not to consider certain backlinks while crawling the website. Disavow Spammy backlinks is a Google Penalty recovery tip that can prevent a drop in website traffic.
Another reason your website traffic may be dropping is because of changes in your website’s URL or even broken links. Also, identifying and removing malicious content including harmful code and also files that could hamper user experience must be identified and rectified.
Apart from technical audits and disavowing spammy backlinks, there are several important SEO strategies to recover website traffic after a spam attack including keyword optimization and also redrafting content.
Contact Webtree Software Solutions, the leading website developer and SEO agency with a global clientele base. We create uniquely crafted websites that drive website traffic and also improve brand awareness.
