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    4 Immortal website optimization tactics every SEO expert should know

    It has been said countless times, on this blog and elsewhere on the web, that SEO is a constantly changing entity and keeping up with the unpredictable changes in the Google algorithms has become quite a hassle among SEO executives. However, the change in these algorithms are geared towards making the web a people friendly place, and in providing appropriate results. Hence, the use of any malicious techniques will result in negative consequences, and staying true to ethical SEO practices is the only hope for the future of SEO. Here are a few tips to SEO proof your website by employing certain long term web trends, which will help you work on tinkering the technical aspects without losing traction on the Google rankings-

    1. Rich Content and Visual Appeal: People might not judge a book by its cover, but an attractive package will always stand out from the rest. Good content and attractive pictures/ infographics will help attract more visitors, and increase conversion rates effectively. Visual content is of the utmost importance when it comes to social media marketing, and innovative approach to the social media posts will surely make heads turn.
    2. Faster is Better: The website has to be optimized for speed. People hate to wait, and faster website loading time ensures an increase in the probability of people staying on the site. You can help speed up the website loading time through efficient coding, resizing pictures for optimal bandwidth usage, and specially optimizing the website to be compatible with various devices such as desktops, mobiles and tablets.
    3. Stay Ahead: One of the main reasons why flash animation is discouraged on websites is because it hampers with the website loading time, and also due to compatibility issues. Obsolete technology can almost always hinder the productivity of the site, and adapting newer technologies will help prevent such compatibility issues, and provide a satisfying user experience.
    4. Security: Obtaining the coveted HTTPS domain is a universally accepted requirement for any e-commerce website. This will ensure that the website is protected from hackers and other malicious sources. It will help safeguard your clients’ personal information and protect online financial transactions.

     

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