Google takes the cake when it comes to the global search engine market share. A 2025 research shows 81.5% of users search Google for information and products. So, given the tremendous search rate on Google, brands prefer to use Google as its advertising powerhouse. So, what options do advertisers have when it comes to advertising on Google?
The two popular advertising methods on Google are Google Search and Google Shopping Ads. Google search, previously known as AdWords, displays mostly text ads. Advertisement texts are displayed when the keywords searched by a user match the keywords specified by the advertiser. On the other hand, Google Shopping Ads displays product lists right at the top of the search page, so, you can’t ignore the visibility that comes with it.
As mentioned, Google shopping ads are product listings displayed on the top of a search engine page. These ads are difficult to miss because of the attached images and their visibility on the top of the search engine. So, all an advertiser needs is a product listing, a Google Merchant Centre to manage the products on Google, and an eCommerce website. It is advisable to contact a top digital marketing agency that offers Google advertising services and campaigns for world-class Ecommerce solutions.
Shopping Ads on Google work well for B2C businesses selling products online. However, getting the best Returns On Ad Spends (ROAS) depends on several factors. Let’s learn how you can optimize your Google Shopping Ad campaigns for better ROAS.
You need Google to pull up and display your ad when a user searches for a product. So, how do you get Google to do that? Well, optimizing your product feed to match the user’s search intent is the best way to get noticed by Google. Add specific information including:
For the best returns on your shopping ad investments, always optimize your campaign structure. Remember, to bid differently for different products because not all have the same search volume. One product may fare better than another in terms of demand and popularity. Therefore it is advisable to bid higher for these products rather than spending on products having a low search volume. You can also create different ad groups for your products to encourage better results.
You do not want Google to display your ad for a product you do not have. This will be a waste of your advertising investment. For example your business deals in sports jackets, but you do not sell jackets with hoodies. However, your ad may be displayed when a user types the keywords sports jackets with hoodies. In this case, your ad spend is rendered futile because the user requires a hoodie sports jacket. Therefore, while setting up your Shopping ad campaign, you can enter negative keywords that you do not want Google to display your product for.
Through Performance Max, Google allows you to combine smart bidding and targeting features to display ads over all other platforms under the Google networks. You can leverage this option to ensure your brand reaches a larger audience.
A digital marketing company well-versed in Google Ad services is always on top of its game. These companies use Meridian, and Google’s Open Source Marketing Mix Model to provide data-driven insights and help advertisers make smarter decisions to measure campaign outcomes across platforms. Further, shopping ads require keen insight and astute judgment to perform. Google advertising service companies offer this in-depth advantage to ensure your shopping ads work for your Ecommerce business.
Webtree Software Solutions is a leading digital marketing and software solutions company offering Google Ad services in India and GCC. We create and optimize your advertising campaigns to ensure maximum returns on your ad spends
Contact Webtree Software Solutions for your Google advertising campaigns today.
