If your business already has a website, then you must be familiar with SEO, or Search Engine Optimization. While most businesses have already hired SEO services for better reach and visibility, new-age digital marketing speaks of more impactful ways of reaching your target audience. The rise of AEO and GEO as the new age digital marketing tools is making waves around the world.
So, what are AEO and GEO, and what do these tools offer in the digital marketing landscape?
AEO or Answer Engine Optimization is the tweaking of content to answer specific user queries.
In today’s fast-paced world, users require immediate answers to their questions. They will simply navigate from a page that does not provide them with an accurate response to their specific question. Therefore, Answer Engine optimization of content is necessary to ensure users get exactly what they are looking for from your website pages.
Conversely, GEO (Generative Engine Optimization) refers to tailoring date and informtaion specifically for AI platforms.
While SEO remains a significant part of digital marketing efforts, AEO and GEO are gaining traction. Also, although all three aim to increase your brand’s online visibility, the difference lies in their approach.
SEO aims to increase website ranking, helping users find your business. Whereas AEO helps extract relevant parts of your content to answer user queries. While GEO aims at optimizing content for AI platforms, it ensures that content is understood and picked up by AI chatbots. In other words, GEO optimizes your content to make it trustworthy and also reliable for AI models to display your information.
As understood from above, SEO enhances your website’s ranking.
Content SEO: creates valuable content in the form of blogs and also infographics with relevant keywords to enhance the website’s ranking.
On-page SEO: Fine-tune Meta titles, tags, and descriptions to help search engines index the pages of your website effectively.
Off-Page SEO: Build backlinks to your website on high-ranking websites to drive more traffic to your web pages
Technical SEO: Ensure the technical aspects of web pages, including page load speed, web navigation, and also mobile responsiveness, are optimized for a better user experience.
AEO optimizes content, making it easier for AI models to pick up and display content in response to user queries. For AI to pick up content, new-age digital marketing agencies refine web information.
Tweaking of featured snippets: displaying relevant content in structured boxes, bubbles, bullet points, and also concise paragraphs, making it more likely to get picked up and displayed by AI platforms.
Voice Search Optimization: Enhancing content for voice search-related queries.
Schema Markup: Fine-tune content by adding specific codes to content to help search engines understand and display relevant data.
For Generative Engine Optimization, it is important to create AI-friendly content that AI platforms find easy to pick up and display. Also, it is important to use a human-like tone in the content to align with user queries.
Today, it is evident that the future of SEO is in the implementation of SEO along with AEO and also GEO. Webtree Software Solutions is a new-age digital agency offering AEO, SEO, and GEO services. Over the years, we have perfected our skills, ensuring we are adept in SEO, AEO, and also GEO. The onset of AEO and GEO in content optimization is inevitable. Reach out to Webtree today.
