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    Google Ads Specialist

    2 Plus Years of Experience

    Google Ads Specialist Job at Webtree Software Solutions, Mangalore

    Job Title: Google Ads/Digital Marketing Specialist 

    Location: Mangalore 

    Job Type: Full-time 

     

    About the Role: 

    Job Summary 

    We are seeking a results-driven Google Ads Specialist with 2–4 years of experience in planning, executing, and optimizing Google Ads campaigns. The ideal candidate should have strong expertise in performance marketing, campaign optimization, conversion tracking, and data analysis to maximize ROI and generate quality leads. 

    Key Responsibilities 

    • Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max.  
    • Conduct keyword research, competitor analysis, and audience targeting.  
    • Develop compelling ad copies and optimize landing page performance.  
    • Monitor campaign performance, budgets, bidding strategies, and Quality Scores.  
    • Set up and manage conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).  
    • Analyze campaign data and prepare weekly/monthly performance reports with actionable insights.  
    • Optimize campaigns to improve CTR, CPC, CPA, ROAS, and overall campaign performance.  
    • Perform A/B testing for ads, keywords, and landing pages.  
    • Collaborate with the SEO, Content, and Design teams to achieve marketing objectives.  
    • Stay updated with the latest Google Ads features, industry trends, and best practices.  

    Required Skills 

    • 2–4 years of hands-on experience in Google Ads campaign management.  
    • Strong knowledge of Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM).  
    • Experience with Search, Display, Shopping, YouTube, and Performance Max campaigns.  
    • Proficiency in keyword research, bid management, audience targeting, and conversion optimization.  
    • Prior experience managing Google Ads campaigns for E-commerce, Healthcare, or Real Estate clients is an added advantage. 
    • Strong analytical and problem-solving skills with the ability to interpret campaign data.  
    • Good understanding of landing page optimization and conversion rate optimization (CRO).  
    • Excellent communication and reporting skills.  
    • Google Ads Certification is an added advantage.  

    Qualifications 

    • Bachelor’s degree in Marketing, Business, Computer Applications, or a related field.  
    • Google Ads and Google Analytics certifications are preferred.  

    If interested kindly send your resume to [email protected]