Digital marketing has been on a constant shift for the past few years. Although the importance of good content cannot be discredited when setting up a reliable digital footprint of a business, one should also look into the changing aspects of SEO and other digital marketing features in order to reap maximum benefits. Experts say that the new SEO in Bahrain strategies are slowly shifting away from mere technical aspects, and are slowly entering the realms of creativity. Which means, experience is what counts most when employing an SEO specialist.
Time and again, people have stressed on the importance of keywords when it comes to setting up a reliable SEO strategy. Not anymore. Search engines are becoming more semantic, i.e., they are slowly becoming sentient, and are capable of accurately determining the intent of the search query rather than relying entirely on the search keywords. Also, the divide between mobile searches and desktop searches is widening, and one has to account for it as well. Here are six major changes the digital marketing aspects you need to keep in mind to get the best out of your content marketing investments-
- The intention behind the search: In 2015, Google made a number of large scale changes to its search algorithms, which was geared at making the search engine smarter. We can only expect the changes to continue in that direction in 2018 as well. Other search engines are also adapting similar strategies that take into account the intention behind the searches. As a business, you ought to focus more on post-click activity rather than the number of visits/ clicks themselves. Make sure your content and website is convincing enough to provide a high conversion rate.
- Go easy on the keywords: It has been a common practice to include keywords in the copy and in the meta descriptions. However, since search engines have gotten smarter, they tend to look for associated words when compiling the results. Writing content about a topic should also include words that relate to the topic. Search queries usually tend to be 3 to 5 word long. Factoring this into the content will ensure good seo optimization in Bahrain.
- User experience is your first priority: User experience should have always been your first priority. A user friendly website, easy to read, well formatted content, attractive info graphics and strategically placed pictures will go a long way in ensuring that your visitors spend time on your website. However, you should always push for conversions and ensure that your visitors can easily reach you through your website.
- Quality content, as always: Your content should always be targeted towards a specific demographic. Remember, you cannot satisfy everyone at all times, however, if your content is directed towards a specific set of people, you will have better conversions. Depending on your domain, you should provide associated content that is useful for your visitors. A good length, original content that captures your clients attention and provides useful information in an easy to read manner is the need of the hour.
- Mobile optimization Bahrain is a must: Smartphones are getting smarter and are capable of functioning as mini computers. Smartphones are handy and are always at an arm’s reach, thus providing an easy way to browse the web. Optimizing your website to operate at optimal levels on a mobile device is thus extremely important. Google has already started to prioritize mobile sites for mobile searches, so it is high time that your design your website to be mobile friendly.
- Unique images: Image algorithms have gotten smarter and are now capable of distinguishing similar images. Much like copied content, copied images can be penalized heavily by Google, and it pays to spend an extra amount on acquiring unique images for your websites. Having unique content in addition to unique images will strengthen your websites reputation with Google, thus giving you a much needed leverage over your competitors.
