Research shows that a large number of people who interact with your niche/ website move on to other service providers, and never return to your site again. So how do you go about getting repeat visitors?
By remarketing.
With remarketing, you try to convert a potential client through targeted ads on social media sites and on search engines. How it differs from traditional ad campaign is that you are already privy to some kind of a personal information of the user. This allows you to customize your ads to appeal to the client. This works especially well if you have an email id/ social media address you can target. Using Facebook and Twitters’ custom audiences, you can have complete control over who sees your ad and when.
Another important aspect of successful rebranding is to keep the monotony in check. Make sure that your clients see different ads regularly. Showcasing the same ad over a long period make it seem spammy, and can actually be counterproductive to you campaign.
You could also show a number of ads for related products/ products they might be interested in. If a possible customer looks through the bracelet section of your fashion e-commerce store, you can target ads for similar products on their browsing tenure.
Make sure to allocate only required budget for remarketing, else you will be blowing through the dollars with little to show for. Remarketing coupled with a healthy organic and paid ad campaign is the smart way to do business.
