Bing’s Big Growth: How Microsoft’s Search Engine Is Winning With AI

Microsoft’s Bing has quietly made big progress — and it’s all thanks to AI. In the financial year 2025, Bing reported 21% growth in ad revenue, showing that smart technology and the right strategy can make a big difference, even in a space dominated by Google.

How AI Gave Bing a Second Chance

Bing was always known as Microsoft’s search engine, but let’s be honest — not many people used it. That changed when Microsoft started adding AI features into Bing, powered by ChatGPT and OpenAI’s models. This made the search experience more interactive, helpful, and even fun.

Now, instead of just getting a list of links, users can ask questions and get straight, clear answers. It’s like having a conversation with the internet.

Why It Matters

People today want quick, smart answers. Bing’s AI upgrades give users a better experience, and advertisers are noticing. Businesses are now more willing to place ads on Bing because users are spending more time there — and actually engaging with the results.

This is why Bing saw a solid 21% rise in ad revenue in FY 2025. It proves that with the right tech, even an underdog can shine.

It’s Not Just About Search Anymore

Microsoft isn’t stopping with Bing. The company is now adding AI copilots across its ecosystem, like in Edge (the browser), Microsoft 365 apps (like Word, Excel, and Outlook), and even in Windows. Bing plays a central role in this AI-powered future.

What Can We Learn?

Bing’s growth shows that AI is more than just hype — it’s actually making a difference. Companies that are using AI the right way are getting ahead. Whether it’s in search, office tools, or customer support, AI is helping businesses work faster, smarter, and better. It’s not about replacing people — it’s about giving them better tools to do more.

Want to Build AI-Powered Tools Like Bing? Webtree Can Help

At Webtree Software Solutions, we help businesses create smart, AI-driven apps that solve real problems. Whether you’re thinking of building a search platform, chatbot, or a custom AI product, our team can make it happen — quickly, clearly, and affordably.

We don’t just build software — we build smart, scalable solutions that move your business forward.

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