New Direction of SEO

Like all other aspects of marketing, digital marketing too is undergoing immense change Search Engine Optimization, is one such area, which is experiencing a phenomenal rift from existing marketing techniques ....

Creating evergreen content to power SEO

Content marketing works in tandem with SEO in order to effectively achieve marketing goals The prime objective of content creation should not be limited to search rankings, but should be rooted in achieving SEO results ....

The changing face of content marketing

The exponential increase in content marketing practices seen every year is testament to the growing understanding of the importance of good content on the internet Marketers have begun to realize the potential of ....

Making the best use of local SEO

Local SEO targets specific geographic areas, and has grown to become one of the most important online marketing strategies Since this kind of SEO is only confined to a relatively small area of a city/ state, it is ....

SEO in 2019

Digital marketing has been on a constant shift for the past few years Although the importance of good content cannot be discredited when setting up a reliable digital footprint of a business, one should also look into ....

Blogging for small businesses

It is accepted in the industry that blogging is one of the best ways to drive traffic to your small business website Frequent blogging can have a tremendous impact on website traffic, which directly affects customer ....

A guide to social media image sizes

One cannot discredit the importance of an effective social media presence in helping improve your credibility online Although these online platforms have an immense scope for paid campaigns, it is the organic postings, ....

5 copywriting mistakes you need to avoid

Well-written content reflects the quality and efficiency of your business Web content that is directed towards your clients and potential clients should be easy to read and understand The content should follow a few ....

Remarketing to past visitors

Research shows that a large number of people who interact with your niche/ website move on to other service providers, and never return to your site again So how do you go about getting repeat visitors By ....

Why you need to include SEO into your marketing budget

A large majority of business owners still rely on traditional marketing methods such as ads on television, print and radios to promote their business Many business owners complete disregard SEO, which can help achieve ....